Phil Pfluger recently made me the best virgin caesar I’ve ever tasted. While explaining the recipe, he told me about “the 1/8th oz”. The 1/8th oz is a strategic addition to his drink that gives it an extra “umph.” It sets it apart from any other caesar.
Now a caesar is a caesar, and as a professional bar man, he has to deliver quality and consistency just to be part of his award-winning team. So get this: the consistency and attention detail allow him to play, but what sets him apart is the 1/8th oz ingredient that gives that extra pow. It’s strategic, subtle and unique. What’s the 1/8th oz in your brand?